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Friday, October 9, 2026
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The Video Platform Provides Viewers Authority to Reduce AI-Generated Videos in Their Feeds

Users will soon have a updated setting that enables them to lessen the quantity of artificial intelligence-produced videos appearing in their streams. This initiative comes as the company announced that it currently hosts more than 1 billion content made with AI.

Trial and Implementation

The update is in a pilot phase over the following weeks before a global rollout. This shift coincides with a rise in AI content, fueled by emerging AI video creators.

AI Content on Other Platforms

Recent reports that almost a tenth of the fastest-growing video streams on a popular video site primarily display content made by AI. A considerable share of this material is considered “AI slop”, a phrase for inferior, mass-produced content that is frequently illogical or bizarre.

“We know from our community that a lot of users enjoy content produced via AI tools, including AI artwork to educational videos, and we intend to give people the option to increase or decrease of that, depending on their own preferences,” commented a company executive.

AI on the Platform

The service shared that there are currently over a billion videos on its service labeled as made with AI. In total, in excess of 100 million videos are submitted to the platform daily, making AI-generated material a minor portion of its total content library.

How to Adjust Settings

Viewers will be able to decrease or raise the volume of AI-generated videos they view by accessing the “manage topic” feature in the app and choosing “AI-generated content”. Other topics that are already be controlled under the setting include news, fashion, beauty, and dance.

AI Disclosure Rules

Its rules oblige creators to label “realistic” AI-generated content, and it forbids harmful fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its terms of service.

In addition, the platform will from now on attach an artificially created watermark to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing artificial media. This step is intended to stop users from attempting to circumvent the disclosure requirement.

Educational Initiatives

TikTok is also introducing a $2m educational fund for professionals and institutions to develop learning resources about responsible artificial intelligence. This initiative will support non-profit groups specializing in training computer science.

Platform Protection

TikTok has defended its moderation strategy, amid discussion over proposals to lay off numerous safety staff in the United Kingdom. TikTok is planning to reduce a significant number of roles in its user protection division in its British office, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.

A trust and safety lead stated that human moderation would still have a role, but AI can safeguard staff by removing the most graphic content prior to it has to be seen by staff. TikTok reported a 76% decrease in disturbing and violent content handled by human moderators over the past year due to reliance on its automated systems.

It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”
Written by

Shannon Smith

Elara Vance is a tech writer and innovation strategist passionate about exploring disruptive ideas and future trends.

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