On Thursday evening, amid swirling speculation concerning a shooting at Brown University, the network's Kaitlan Collins posted on social media, noting the confusion and guiding the public to her channel's 9pm newscast.
Even though it is by no means a impeccable news source, her words seemed accurate to many. It is one of the outlets where you can find grounded and largely reliable reporting – especially during crises such as the one taking place near a New Hampshire storage facility.
A Precarious State Amid a Corporate Struggle
However the news network, now middle-aged, finds itself in a vulnerable state as two huge media empires vie for ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has turned into a high-stakes game of corporate ownership, instead of as a question of what helps the news-consuming public.
“Here is one more case of the fundamental flaws with origins in decades of policy decisions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a more important point.
“The narrative is crafted as a corporate drama with key players as the central actors, but there is hardly any discussion of the public interest,” Pickard added.
The Complicating Layer: The Former President
This situation is further muddied by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his main “fake news” adversary.
Remember the chants of “CNN sucks!” at Trump's rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now says that the network requires new ownership. Many see this as a desire for ownership that will insulate him from journalistic oversight. That is a factor in why he appears to favor Paramount Skydance, which has made a unsolicited offer.
Trump has reason to prefer that company more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently placed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that historic news network.
A Possibility of More Instability
It is important to note, if Netflix is successful, CNN and other cable outlets would first be separated into a separate entity. That would be a welcome development to many at the network, but it’s not exactly a guarantee of stability. That setup could position CNN for a future sale. It never ends.
According to Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.
“Each proposed deal would be harmful to the country, and both should be opposed by regulators,” Wu argued.
The Core Challenge and a Way Ahead
Whatever happens regarding CNN, the bigger problem remains.
“Our current system is a very anti-democratic system, but we shouldn’t give in to learned helplessness,” Pickard emphasized. Policy decisions – dating back to the 1930s and 1940s – helped to create this hyper-commercialized monster, and revised policy decisions can address it.
Can reform occur in an era where the top communications regulator refuses to acknowledge that the agency is independent? Reform is highly improbable now, but that is not to say it will be impossible forever.
Measures that strengthen independent news organizations, bolster local journalism, finance public media, and prohibit the consolidation of media power in too few hands are not only possible – they are essential for a robust democracy.
When it comes to media ownership, size does not equal quality. And news organizations including CNN shouldn’t be tools in the latest merger game.